Michael Saylor is the CEO of MicroStrategy, a major business intelligence company. Under his leadership, MicroStrategy has made substantial investments in Bitcoin, positioning it as a primary asset on their balance sheet. Saylor advocates for Bitcoin as a store of value and an inflation hedge, comparing it favorably to traditional assets like gold. His strong endorsement and the strategic corporate investment in Bitcoin by MicroStrategy have been influential in legitimizing Bitcoin as an investment asset, particularly within the corporate sector.